Are you selling yourself short? In a world where we’re constantly bombarded with information how can you make yourself stand out to your next employer?
Andrew MacAskill, Founder of Executive Career Jump heads up this weeks’ conversation with over 16 years experience in the recruitment industry and having run his own business now for just short of two years. He talks us through the importance of personal branding, professionally authentic content and his thoughts on how the job market is going to pan out amidst these challenging times.
This episode of Talent Talks covers:
- How and why Personal Branding is important
- LinkedIn Hints & Tips
- Differentiating and selling yourself
- Changes and trends in recruitment
- Working around furlough
Links & References:
- Talent Drive: https://talentdrive.co.uk/
- Martin Smith: https://www.linkedin.com/in/martinsmith2009/
- Get in touch: info@talentdrive.co.uk
- Andrew MacAskill: https://www.linkedin.com/in/jobsearchcoach
- Executive Career Jump: https://www.execcareerjump.com/
“To get yourself to a point whereby whether you’re looking to hire, whether you’re looking for a job yourself, whether you’re looking to build new supplier relationships, or whatever it might be, whatever your goals are, that you’ve created, an ecosystem that delivers on those goals for you, through consistent personal branding activity. I think it’s hugely beneficial for those that are brave enough to go on that journey. – Andrew MacAskill
“So you can be too authentic. So you need to be professionally authentic. So what does that mean? Well, I think the rule of thumb is that you should post things that benefit the people that are seeing them.” – Andrew MacAskill
“Don’t shoot the messenger – you’re as frustrated by that feedback as he is. So you could easily write a post saying, “Don’t shoot the messenger. As recruitment leaders. We’re often delivering stuff that we think is rubbish too but we can only pass on what we’re told.” – Andrew MacAskill
“My point is from that one event, from that one phone call, from that 20 minutes. You can get three or four posts out of it if you need to, and put them into that list. So in three days’ time, when you come to post, you’ve got 15 things to pick from, you structure something in a way that’s going to get engagement and there’s certain structures that you can use in order to do that. And have a go, it is that.” – Andrew MacAskill
“We’ve had five senior leaders this week offered roles. We’ve reverse engineered those five leaders and looked at where did these roles come from and three of them came from LinkedIn posts.” – Andrew MacAskill
“I think it means the job adverts are going to be flooded, I think it means the candidate experience is going to be vital otherwise, there’s going to be people in their moment of need not getting served in the right way. And I think assessment becomes the thing.” – Andrew MacAskill
“I think everybody who’s on furlough should be proactive. But you don’t be overtly proactive. Because if it comes down to whether or not it’s you or somebody else at the same level gets made redundant, and your boss see’s that, you’re clearly on the market anyway, it might make their decision a little bit easier.” – Andrew MacAskill
“So, growing your LinkedIn network by 50 per week, having 10 conversations per week, speaking to five times per week, making an application per day with a tailored CV and cover note, three LinkedIn posts per week, that kind of thing. Like they’re the scorecards I’m using with my guys like an activity score…like KPIs.” – Andrew MacAskill
