Summary
On this episode of the Talent Talks Podcast, Martin speaks with Suzanna Hinnell, Operations and Marketing Director at 4C Associates, about B Corp and its impact on sustainable business practices.
They discuss the certification process, the importance of ethical business, and how B Corp helps attract talent and engage clients.
Suzanna shares her personal passion for sustainability and how businesses can implement sustainable practices to help create a better future.
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- B Corp certification provides a framework for ethical decision-making.
- B Corp certification helps attract talent who are passionate about sustainability.
- Engaging employees in sustainability initiatives enhances team cohesion.
- Sustainable travel practices are essential for reducing carbon footprints in consultancy.
- The certification process requires significant documentation and policy implementation.
- 4C Associates aims to be a force for good in the consultancy space.
- B Corp certification focuses on sustainable and responsible business practices.
- The future of B Corp may depend on evolving legislation and societal expectations.
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Chapters
00:00 – The Journey of an Entrepreneur
10:02 – The Itch to Start Something Myself
19:15 – Scary, Exciting, and Fun: Early Days of Talent Drive
23:24 – Being a Market Disruptor: Building Relationships and Providing Thought Leadership
25:49 – Expanding into New Horizons: Talent Drive’s Venture into Accountancy and Finance
26:18 – Building a Trusted and Valued Team
27:47 – Opportunities and Potential in Finance
29:41 – Shifting Focus from Numbers to Quality of People
30:05 – Creating a Great Business that Serves Customers
33:26 – Balancing Work and Personal Life
35:24 – Being Present and Grounded
37:17 – Thriving in the Recruitment Industry
41:37 – Adapting to Technology in Procurement
42:59 – Emotional Intelligence in Recruitment
43:56 – Fostering a Positive Culture in a Remote Business
48:42 – The Future of Talent Drive: International Expansion and Diversification
50:58 – Defining Success: Working with People Who Want to Work with You
